Community Newsletter and New Website Address Roll Out
SEBRING, Fla. – Representatives from Sun ‘n Lake today announced the completion of the first edition of their community newsletter, Live Sun ‘n Lake along with the new community website address, www.LiveSunnLake.com. These two elements are the next steps in the marketing initiative launched in December of 2009 which included the new brand, website and a national marketing campaign. The new brand is showing up throughout the community and has the slogan, “Come for the Sun. Stay for the Play.”
“We are putting cost-effective platforms in place to promote this community,” said Sun ‘n Lake General Manager Al Grieshaber Jr. “One of the key elements includes not only communicating with prospective residents and guests, but also current residents. I’m excited about the new newsletter and believe it complements our re-branding and will serve as an excellent tool for the marketing efforts.”
The first edition of the newsletter hits mailboxes this week and includes a feature on the community, events calendar, community news, an article on the Utility Division / Public Works and the new Ambassador program. In an effort to minimize costs, the newsletter will be distributed with monthly utility bills.
“This is an excellent platform for notifying our residents and future neighbors about the great things going on here at Sun ‘n Lake,” said Christi Wolf, Director of Marketing for Sun ‘n Lake. “We want this to be used as both an informative communication tool as well as a marketing piece.”
In addition to the newsletter, the new Sun ‘n Lake website, launched in December of 2009 can now be found at www.LiveSunnLake.com. The content and materials found on the site are the same, just the location has changed.
To learn more about the Sun ‘n Lake community and view the newsletter online, visit LiveSunnLake.com