Newly Launched Brand and Web site Reflect Community and Lifestyle
SEBRING, Fla. – Sun ‘n Lake invites residents and visitors to “Come for the Sun. Stay for the Play.” For 35 years, this location in Sebring, Fla., has attracted golfers nationwide with its two 18-hole championship courses, home to many high-profile tournaments. While golf is a desirable aspect of the community, Sun ‘n Lake’s 12 square miles offer a place families of all ages call home. For this reason, community representatives decided it was time to establish an official brand and Web site tailored solely to the community. After undergoing an extensive branding process, Sun ‘n Lake is now prepared to build its future.
“Our new look will better differentiate the community as a whole,” said Sun ‘n Lake General Manager Al Grieshaber Jr. “Sun ‘n Lake is enjoyable, affordable and distinctive from its competitors. We hope our 7,500 residents will identify with our new logo and look forward to sharing our camaraderie with others using these new communication tools.”
To help articulate its character, Sun ‘n Lake hired Kidd Group, a leading marketing firm headquartered in Tallahassee, Fla., to develop a new brand and Web site. The resulting logo’s vibrant orange golf ball represents the natural lifestyle enjoyed within the community, mimicking a Florida orange. The mark also represents a sun descending into a lake, and with the new tagline “Come for the Sun. Stay for the Play,” Sun ‘n Lake representatives agree the rebrand is “a hole in one.”
“We worked closely with Sun ‘n Lake and conducted field research to best represent the community,” said Jerry Kidd, President/CEO and Creative Director for Kidd Group. “It was great to visit the location ourselves in working to embody the Sun ‘n Lake lifestyle. Residents enjoy golf, tennis, pickle ball, fishing and other outdoor activities. They really come for the sun and stay for the play.”
Along with its new brand, the community launched a user-friendly Web site, SunnLake.com. It features photo galleries, community news, along with area attractions and resident information on schools, shopping and healthcare. Visitors can also access current weather information and a detailed area map. Social media users can find a link to Sun ‘n Lake’s micro-blog on Twitter.com (@LiveSunnLake).
Sun ‘n Lake has even more to look forward to this winter. Its new, state-of-the-art golf clubhouse will open in December 2009. The facility will include a banquet room along with a new pro shop and restaurant. Golf enthusiasts will enjoy a full driving range, new practice putting green, chipping green and lessons from Certified Professional Golf Instructors. A new recreation complex featuring a lagoon pool will open in June 2010.
“We have many reasons to celebrate and are proud of these milestones,” said Grieshaber. “Along with our valued residents, we continue to build a history here at Sun ‘n Lake.”
To learn more about the Sun ‘n Lake community, visit SunnLake.com.
About Sun ‘n Lake
Sun ‘n Lake is a distinctive golf community located in Sebring, Fla. Home to two, 18-hole championship golf courses and a state-of-the-art golf clubhouse, Sun ‘n Lake attracts enthusiasts nationwide, along with individuals and families looking for an enjoyable, affordable community to call home. With the community’s resident and club member services, local and regional shopping and outdoor recreational activities, it is no wonder so many “Come for the Sun” and “Stay for the Play.” For more information, visit SunnLake.com.